Projek Lebuhraya Utara-Selatan (PLUS) is embarking on a road safety campaign with a difference. It is called "Malaysians Unite for Road Safety 090909". I think this is a good step towards reducing the number of accidents in Malaysia which kill more people daily than any disease including h1n1.
The campaign involves engaging the people. Motorists can actually go to the website at www.090909.org.my and make a pledge to do away with a bad habit. I have pledged to stop SMSing while driving, a promise I plan to keep. The website has received 83 pledges so far.
The campaign will begin on 9/9/99. The date was chosen because 999 is the number to call during emergencies and also because 9 is an auspicious number to the Chinese.
My name is Mohd Ashraf Abdullah. I was born and raised in Tampin, Negeri Sembilan. I am a journalist at heart. I served the New Straits Times as a journalist for 17 years, beginning as a cadet reporter in 1988. I was trained to be a political writer. I served the NST in various capacities including as Staff Correspondent of the Kuantan Bureau and London Correspondent. I resigned as News Editor in 2004 to join Golden Hope Plantations Berhad as Deputy General Manager, Group Corporate Affairs. Two years later I was made General Manager, Group Corporate Affairs. When Golden Hope and Kumpulan Guthrie Berhad were merged with Sime Darby Berhad in November 2007, I chose not to accept the offer of employment by the merged entity. I was a scholar of the British Government and possess a Masters Degree in International Studies and Diplomacy from the School of Oriental and African Studies, University of London. I am also a Jefferson's Fellow of the East West Center in Honolulu, Hawaii.